The thought of sitting down and drafting a marketing strategy can be incredibly daunting:
These are all questions our team are faced with daily when working with our vast range of clients. We are well versed with sitting down with businesses of all shapes and sizes and taking things back to basics.
What are you hoping to achieve as a result of this strategy? For most of our clients it is more sales or enquiries!
Who are your best customers? Who do you want your marketing activity to reach? What can we learn about those people?
What will you hope to achieve along the way which will help you ensure you are on the right track?
What do you want to communicate about your business, products or services to encourage action?
What are the best channels for you to deliver your key messages to your target audience?
What tactics will you use to drive interest and engagement in your marketing messages?
We can help you develop a strategy which you believe in, are able to execute and which will generate results
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If you already have a strategy and want to benchmark it against some key indicators of a great marketing strategy, take a look at some of these key pointers below. You can also use these to get a feel for the kinds of things you marketing strategy should be covering.
It’s crucial that your marketing team truly buy into and invest themselves into your marketing strategy if it’s going to be successful. One of the best ways to do this is to ensure that your marketing strategy has a clear vision – one which tells a story and captivates the people around you.
They will need to understand the motivations behind the marketing strategy – how the company has got to where they are, the importance of delivering the marketing strategy, what the marketing strategy means for them.
It’s very easy to produce an extensive strategy which covers off every possible channel and tactic, however it’s crucial that you also include a clear roadmap as to how you are going to resource the strategy.
Consider if you have the staff, training, tools and budget to implement your marketing strategy.
Getting this right helps people to feel that the strategy is more achievable.
Everything you are doing from a marketing point of view, from when the marketing strategy is agreed, should all be working towards the same goal. This means that the marketing messages should be consistent right across the marketing mix. Through from each marketing channel to the different customer touch points – a unified approach is key.
Lack of consistency can quite often occur when channels are siloed. You must treat each of your channels as a part of a holistic marketing strategy.
