Content Writing

How Involved Do You Need To Be in the Content Writing Process?

You are the experts when it comes to your business, so the best results always come from working collaboratively.

When creating content, we like to first spend time understanding where your expertise can best add value to your customers. This might be:

• A unique viewpoint or angle on a subject
• A more detailed insight than other content on the subject
• Some unique research or insights from your company’s data

We then work to create a thorough piece of content which positions you as the ‘go-to’ source for that topic.

Having the best piece of content on a subject is not only a great way to build links, but it also makes you more likely to rank well for related searches or achieve featured snippets.

Types of Content

1. Detailed blog posts – 500-1,000 word articles on your blog covering off small specific subjects. These are great for driving traffic to your more detailed content.
2. In-depth power page – 3,000 – 4,000 word content pieces offering a very detailed insight into a subject. We have seen these generate great SEO success in terms of traffic, backlink acquisition and rankings.
3. Video content – ideal for people who consume content visually. Excellent for explaining processes and talking through ideas
4. Podcasts – a relatively new concept for a lot of businesses but quickly growing in popularity. Your audience can listen to your perspective on a topic.
5. Infographics – great ways to display data and concepts visually. These work best when they are supported by some written insights too.