Web Development

Many businesses are now coming to us with a specific CMS in mind – for example WordPress – that they want to use for their project.

While bespoke CMS’ were all the rage when open source was not quite as strong, this has been flipped on its head.

Open source CMS’ now offer great cost savings around integrations and additional functionality. What’s more, there is a lot more available support and increased portability for the future.

If you use a CRM system, it is almost a no-brainer to have it integrated into your website. Even if this is on a basic level, for example having new contact form submissions automatically opening a new contact record or lead in your CRM database.

Many companies like to publish fresh news and updates, as well as resources and guides. We like to build smart content hubs which include categories, filters and the ability to handle large content volumes.

We also have many clients who work on high value content pieces for their SEO strategy. These tend to be incredibly in-depth and also contain a mix of different media formats, so we ensure that the templates can handle a wide range of different content types and approaches.

Accessibility is a growing concern for many businesses – especially those in the not-for-profit or public sector. In line with this, many of the briefs we receive contain some kind of requirement around achieving certain accessibility criteria.

Most commonly, we are asked to achieve a level from the WCAG 2.1 guidelines (A, AA, AAA.

We can also offer accessibility audits and improvements as a one off project for existing websites. See here how we did this for Artswork.

For companies selling physical products or digital assets, there is the option for the website to be e-commerce.

We have built websites for as few as 5 products, such as My Trusty Skincare, and for much larger operations such as Associated Pallets

In line with this, we have extensive experience across multiple payment gateways and shipping options.

Marketing automation and email service providers are continuing to advance in their popularity and usage.

We have worked with leading systems such as Pardot, Campaign Monitor, EmailCenter, MailChimp, Hubspot to offer seamless marketing communications to our client’s customers.

Slowly, companies are coming to realise that it is not about launching a website and then leaving it for 2 years then starting again. It is about making your website the best it can be at all times. But how do you do that? By monitoring user behaviour and making iterative improvements based on your findings – that’s how.

We set up in-depth tracking for our clients which helps them accurately record all their conversions and meaningful actions, but which also monitors how individual page elements perform. For example, form abandonment, individual button attribution, interactions with a service panel or feature.